I had a coaching call last week and this question came up:
How do I market my business on Facebook groups without spamming people with my self-promotional posts?
My answer was simple: deliver value!
If you’re a business owner or marketer, and you want to use social media, such as Facebook, to market your business, then it is your business to know how to do it right, so you don’t alienate or annoy people. And the way to do it RIGHT is to deliver value. It’s been proven time and again, that spamming people with constant self-promotional posts don’t work. Why? Because blatant self-promotion is anti-social. People go on Facebook to be entertained and enlightened, NOT to be sold. Period. That’s why delivering value wins all the time.
The question is: HOW?
How exactly do you deliver value on Facebook without coming across as spammy and self-promotional? It’s a challenge that a lot of people struggle with.
The good news is: IT IS POSSIBLE to market your business without pushing your products.
Value-based marketing boils down to your intentions and actions. What do you want to be perceived as? Do you want people to know you as someone inspiring and helpful or a product peddler? Does your action match your intentions? Your answer is what will drive your marketing strategy.
Two ways to provide value on Facebook
That means commenting, answering questions, and sharing your insights. It’s not complicated. Just answer questions and be as helpful as you can. For example: let’s say someone posted a question in a group on how to remove acne scar, and you happen to have the best product for this problem. Instead of telling the person right out to buy your product, you can provide value by explaining the key ingredients in a product that help with acne scar. This, of course, requires you to know more about your product.
Be willing to engage in a conversation and offer help–without pushing a product. This is how you’ll start a conversation that could lead to a relationship and sale.
By showing up and being helpful as often as you can, people will notice and remember you. Research shows that people need to see and hear your message seven times before they can remember you. So show up often!
WRITING POSTS that answer people’s most pressing questions, or problems without pushing a product.
If you’re a customer, what are some of the questions that you might have regarding the products or service?
In other words, answering people’s questions in groups that are related to your product or service is the second way of PROVIDING VALUE. Before people buy, they want to know that you can solve their problems with your product or services. You social posts demonstrate how well you understand their problems, and the solutions you provide.
Let say you’re a financial business. You can post something that answers people’s questions. DON’T just post a question and ask them to MESSAGE YOU. Most people know that this tactic is a sales tactic and will stay away from it.
Instead, provide content that answers the questions people have on this subject.
Here’s an example question you may ask:
Did you know that you can actually negotiate the interest rate on your credit card?
Then provide the answer in the post.
By posting this kind of content, you’re providing value without pushing your product, and at the same time, establishing yourself as an expert—a go-to person. Someone helpful, who they’d be happy to do business with.
Some people can take these two tips and run with it. However, if you’re new to online marketing, these concepts may not come easy. And I totally get it! That’s why I am working on a content creation workshop which I will let you know as it’s available. So stay
The phrase “I have not time” is the no.1 objection that business owners and sales people come across with regularly.
We dread hearing it. And I can’t say I blame you. It’s frustrating!
But, if there’s anything that I know to be true in business is that the only way to deal with frustration is to deal with it head on. Every successful business owner has to learn to master getting prospective clients to say yes.
WHAT’S REALLY GOING ON?
The most crucial thing you should know is this:
When a prospect gives you an objection, they’re really trying to avoid uncomfortable feelings related to changing their situation. And the first thing that comes to their mind is the objection. I take this as a “cry for help”. Because the truth is: time can be controlled. We make time. We allot time to whatever we feel is important. However, it is important to understand that our reality is different from that of the prospect. If they feel they don’t have time, they may truly believe it. Which in this case, one must show empathy and understanding, without agreeing to it.
SO HOW DO YOU HANDLE THE OBJECTION: I HAVE NO TIME?
When the prospective client says: I have no time, you can do three things:
- Give them a full acknowledgement. Not juts a brush off respond. Make the person feel you do understand.
- Get intimate and deep. Find out what’s really behind that objection. It’s your chance to get to know the prospect more intimately. Ask questions to find out what’s really going on such as “I totally get it. So what’s keeping you busy these days?”. If they feel you’re there to listen, they will give you more detailed information on their lives.
- Present your solution when you know what’s keeping them frustrated. Say something like “If I can show you how to make more money without working any harder, would that help you?” Or “I am hearing that you have no time for beauty care, now if I can show you how to dramatically improve the way you look with just a few minutes a day, would that help you?”
Not all prospective clients you meet are the same.
This is obvious.
Yet, almost all salespeople have the same sales pitch that’s tailored for everybody.
What you say, and how to say it should be unique to each customer, based on where they are at as a buyer.
1. Desperate Buyers
These are the buyers that have been looking for what you offer and they needed it yesterday. They are ready to buy whatever it is you’re selling and they are the easiest to sell to. You simply ask the call-to-action question: How many would you like? How soon do you want it? How would you like to pay for it? How do you want it delivered?
About 3% of your prospects will be desperate buyers.
2. The Not-So Desperate Buyers
They are neither desperate nor in a hurry. They want to think it over. They are receptive to buying but may not show it. They are interested and may say, “Not right now.” But they are willing to listen and check it out. Given the right offer and the right approach, they will buy. To sell to them, you simply need to know what they want, and effectively position yourself and your product to match that need. Add urgency to nudge them along.
3. The Mild No
They say no, but it’s a mild rejection. It’s not a “hell no”. They are not firm and give the impression that they might change their mind. They say things like “Not right now” or “I’d love to, but no.” They have a legitimate objection that you need to uncover and handle. Maybe there is something they don’t like, or are not impressed by your offer. Maybe they don’t like what you are saying (your approach). Whatever it is, you need to work on removing that obstacle before you can get ahead.
These Mild No buyers can be turned into Yes Buyers.
4. The Absolutely No
These people either don’t have the need for your product, dislike your offer, or hate your guts. Dig deeper to find out which one it is. If they don’t have the need for your offer, ask them if they know someone who does. It’s absolutely pointless to try to convince this buyer. You may get the sale eventually if you are very persuasive, but they’ll hate you for it and definitely will not mention you to their friends. If it’s the case of dislike or hate, you can actually use this to your advantage and do a repair action (sort of a public relation job to change their views).
Selling to any these types is not rocket science, but you do need to know how to do it—use the intuitive Sales Formula, the step-by-step sales process that you can download here.<< click
I took a limo from my hotel to Dallas airport this week. It wasn’t because I have a lot of cash to waste on a limo when a taxi could do.
Rather, I was informed that over 7,000 Mary Kay reps are in town and have used up all available taxis. I guess they left their pink Cadillacs at home.
So limo it is.
I was picked up right on time by the limo service owner himself and we started chatting on our way to the airport.
I loved talking to taxi (and limo) drivers because they seem to always know the best place to eat and the best place to go. They have their ears and pulse on the city—wherever I go.
The driver, named Abdullah, asked me what I do for a living and I said, “I am a sales trainer. I train sales people how to sell without being pushy.”
“Perfect! You should teach car salespeople how to sell!” he exclaimed.
Then he proceeded to tell me how a pushy salesman lost a big sale. His story went something like this: He went into a GM dealership with the intention of buying six luxury SUVs for his business. He knew what he wanted. He spent months researching and needed to see the cars and test them. But as soon as he walked in the dealership, the salesman was onto him. He was “breathing on my neck,” he said, “telling me all kinds of specs I didn’t care about.” So Mr. Abdullah left the shop in a hurry.
“He treated me like a moron—someone who knew nothing about cars. I am a businessman who researches what I need before I go shopping. All I wanted him to do was help me—not sell to me,” he said.
So he went to another dealership. He told me how he purchased his six Lincoln Navigators from this one dealership.
“I walked in and the salesman came to greet me. He said, ‘All our best cars are here in our show room. Take time to check them out, get to know them, and if you need to take one of them for a spin, I am right here to hand you the key.’ That’s it, and I was left alone. After that, I told him what I want, and the price I wanted to pay. He helped me get what I wanted. I left the shop a very happy man.”
The moral of the story? First assess, then ask questions, and always listen. The sales pitch comes later in the sales process—much later—and not before.
Stop wasting prospects! Learn the sales process, which you can download here. <<
It’s not a secret that we are naturally drawn to people who are confident; we gravitate towards them for inexplicable reasons. Perhaps because we see in them what we want to be. This plays into one of the biggest factors in sales and marketing: perception. Our decision to buy is based on what we see and how it makes us feel. For that reason…
Confident people are noticeable—they stand out.
“How much?” I asked.
“Twelve euros,” she responded.
I turned the hat over, inspecting it; trying to decide if I want to spend that much on a cotton hat (I already have half a dozen hats sitting prettily at home).
Then she reminded me of my desire—to not burn my face: “It’s very hot today, and your gorgeous face will thank you for covering it.”
She didn’t try to justify the price. She was confident that I would not go away without a hat on my head in the middle of a hot day. I was 90% sold, but I was still hesitant. I was hoping I’d find a hat that was made in Europe instead of China. She picked up on my hesitation. “What’s holding you back?”
“I was hoping for something made from here” I said.
She turned around, grabbed a bright red hat from the rack and handed it to me. “Thirty euros.” read more…
We are human, and while we have all been told to “not judge the book by its cover”, we can’t help it but judge others by how they make us feel.
It comes naturally without us giving much thought.
And while we judge others, we are also being judged by those we meet—online and offline. So you and I need to make a memorable first impression.
You never get a second chance to make a good impression.
How does it relate to sales? read more…
Do you feel at times like you’re stuck in mud or molasses?
Unmoving—in life or business?
There is one simple trick to get yourself moving forward in the right direction.
In the late 80s, one of the most gruelling jobs I’ve ever held was a position as Hotel Front Desk/Receptionist at a Ramada Inn. It involved greeting and registering arriving guests, as well as answering incoming calls—sometimes all at once. The job demanded multi-tasking skills and the ability to refrain from yelling obscenities when under pressure. read more…
I have had a long-standing relationship with sales that, no matter what I do, somehow manages take on jobs that relate to sales… in some aspect.
Sometimes, it’s all love (when the buyer believe I descended from heaven and granted her wish).
Other times, it’s full of uncertainty.
It all started when my mother dragged me by the ears (maybe I am exaggerating a little) during one of her sales escapades. I use the term escapade because she loved doing it. But the truth was, that’s how we fed ourselves—selling stuff—so it was also a life and death matter for us. Unless you hustle, you starved. That was the norm. But she was so passionate about it, I never saw her struggle with it. She thrived on it, like a car needing gas to keep running. read more…
…and What You Can Do About It
One of the worst things that I’ve seen people do is to try to sell to everyone with a human head.
You see it often.
You are at an event and, just to be polite, you make small talk by asking people what they do for a living (by the way, this is sooo inauthentic)—then you regret that you’ve asked!
You regret asking because the person takes this as an “interest” cue and goes right into offence mode and begin to bombard you with a lonngggggg sales pitch that you start to feel like running away.
So you retreat (and curse yourself) for asking the question.
This is one of the primary reasons networking events stress people out; it’s the uncertainty of what to do.