Ignite the flame!
The money is in your old-loyal customers….
In the relentless pursuit of new customers, we often forget the untapped goldmine of our existing customer base. We get so caught up in chasing fresh leads that we forget the ones who have already sold on us—the loyal customers who just need a gentle nudge, reminder, or a little extra value to keep us on their radar.
It’s time to hardest the power of your old customer base because:
CUSTOMER LOYALTY IS THE CROWN JEWEL OF ANY BUSINESS
The real power of customer royalty can be yours…
These are the people who have already invested in you and put their faith in your brand, opening their wallets to you. Loyal customerss tend to spend more, stick around longer, and become your most passionate advocates if you take care of them.
Building and nurturing your loyal customer base takes time and effort but rewards are easier to achieve. Think of it as your “low hanging fruit”.
My question is: do you have a nurturing system going?
NEW CUSTOMER ACQUISITION IS COSTLY IN EFFORT AND MONEY
Chasing new customers can feel like running a never-ending marathon. It requires marketing campaigns, relentless lead generation, and a big budget. Not to mention ensuring you are talking to the right people—your target audience. And crafting the right message and to ensure it lands right. It’s like climbing mount everst without oxygen.
And sometimes, your effort don’t materialize, because marketing campaign is no guarantee. The conversion and onboarding process can be a slow and grueling journey.
STRATEGIES TO SET YOUR CUSTOMER’S HEARTS:
1. Remember them
Existing customers carry certain value base on their previous purchase. This should be part of your customer retention strategy. Tap into their potential for more upselling and cross-sellilng value.
2. Personalization
Ditch the generic, one-size-fits-all communication. Personalize it and make your message sparks. Offer exclusive perks, and loyalty programs to make them feel seen, heard and appreciated.
3. Remarket and retarget
Remind them of your brand and who you are. Show up again in front of them through retargeting ads or simply following up and saying hello.
Now it’s your turn. Do you have tips in making customers buy from you over and over?
